History

Elite Transportation Group, Inc. (ETG) is a transportation consulting firm based in the San Francisco Bay Area. ETG was co-founded by Lawrence Liao and Lin Zhang in 2018. Our core values are “Integrity”, “Quality”, and “Reliability”. We specialize in travel demand modeling, big data analytics, traffic operations, traffic analysis and modeling, and intelligent transportation systems (ITS). Our co-founders have over 30 years of combined experience in the areas of travel demand modeling, traffic forecasting, transportation planning, traffic operations, corridor studies, toll operations, managed lanes, congestion pricing, traffic simulation and modeling, traffic signal systems, traffic impact studies, traffic safety, ITS, statistical data analysis, performance measurement, and benefit/cost analysis. We serve a full-range of clients, including California Department of Transportation (Caltrans), metropolitan planning organizations (MPOs), congestion management agencies (CMAs), Transportation Authorities (TAs), municipalities, private developers, and other consulting firms. Our mission is to help clients meet their unique transportation challenges by providing customized optimal solutions leveraging latest technologies.